How To Show Your Business Authenticity In Your Content

To get started creating authentic content, you'll want to define your ideal customer and know what is important to share with them to lead them through your funnels - in a way that matches their intent based on where they are in their buying cycle. 

Share Your Stories 

But you need to know what stories to share. When you really understand who your audience is, and what they need to know based on where they are in their buying cycle, it's easy to choose which stories to share. And the more you can share with your audience, the better. When you share and relate with them, they're going to see your authenticity shining through as it relates to them. 

Be Transparent 

Okay, you want to be transparent. But first you need to decide how transparent, then stick to that. Makes sure the transparency you're using matches the need of the customer. For example, if you are claiming to make $100K a year, why don't you show them? If you're just saying you can make money, that's different. But if you state a number, it's important to also be willing to show the proof. 

Engage More 

A great way to create content is through engagement. For example, if you have Facebook groups that you like to go to, are you using them in a manner that is authentic with what you want to achieve? Do you answer questions openly or do you ask them to PM you? It's probably better to talk about some things openly even if they are a problem or complaint. This is going to make you even more transparent and authentic to your followers. 

Tell Customer Stories 

One way to use content to show authenticity is to collect and share your customers' success stories. This is a great way to show what is working to the rest of your audience. They love to read stories and connect with people who are already your customers. You can do this in a blog post, on social media, or via live interviews using Facebook Live or Zoom.us. 

Be Consistent on All Channels 

Today, marketing in a multichannel environment is expected. You're going to need to market online and offline and in various channels in both environments. Then you need to be consistent. Consistency is much easier if you're already being authentic to your brand and yourself. 

Use Different Formats 

Content marketing requires that you use a lot of different formats of content, much of which you can repurpose. For example, if you interview a satisfied customer via Facebook Live or Zoom, you can turn that interview into a blog post as well. Then you can even use that interview in a book as an example. Plus, you can pull quotes from the interview to make memes. When you learn to match the content to your customer's buying cycle, using authentic forms of content from yourself, users, and others who contribute content to your industry or niche, you're going to find that it's easier to create content for your audience. This is because you know that you're being true to your brand and yourself. When you write and manage your content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan 

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

How to Increase Website Traffic

How to increase website traffic fast? Many people look to social media to help them draw more visitors to their website or blog, but did you know that social media also helps you draw more visitors to your product or service as well? 

The reason I ask is because you can use social media for promoting your website, business, or product in a number of different ways that help you increase website traffic fast. In this article I will show you how to increase website traffic with social media posts. 

So let's get started: How to Increase Website Traffic Fast with Social Media How to do this by creating content transformation diagrams. A content-transformation diagram is simply a graphical representation of an information resource. For example, a website visitor might view a graph of "diet and exercise," "top sites," "the best diet plan" and "the costliest diet plan." Each bar represents a unique source of data or content on the subject of that particular graph. 

You can create a content-transformation diagram for any topic with which you are familiar. Once you have chosen your topic, look at the types of content available on the Internet on the topics you chose. If you see that there on the topic, that's a good indication that you should consider there is a lot of content out putting some of it on your website. The best ways to drive traffic to your website, then, are to rank for high search terms related to your niche and write articles and blog posts around those keywords. One of the easiest and most powerful methods of keyword ranking is using Google's Keyword Tool. 

This tool can show you what keywords are receiving the most searches on Google every month. You can use this data to find out what keywords will be the best to drive traffic to your website. It will also show you what keywords other webmasters are using to get traffic to their sites as well. Once you have found some good keywords, you need to write articles around those keywords. Make sure the articles are focused on your topic. If you want people to click on your ads, you must provide useful information and valuable content that are in demand on your niche. If your articles are not focused, readers will be turned off and they won't click on your ad. 

Focus on keywords that your target audience is likely to search for. You need to also submit your website to several quality score websites. The higher the quality score, the more likely webmasters are to publish your ad on their sites. These sites work in conjunction with Google AdWords. 

The higher the quality score, the higher the ads will be displayed on the pages where your ads will appear. If you can get your ad to show on quality score websites that are closely related to your keywords, it will be even easier for you to increase traffic to your site with AdWords. Finally, you need to make one last social media push. 

You can't just have a bunch of traffic come to your site one day and then forget about it. Keep these social media outlets active. Schedule your posts so that you have content fresh for your visitors on an ongoing basis. It's important to engage your visitors and talk to them in a way that will build a relationship with them over time. 

You have just learned some of the best ways to increase website traffic. These are great for increasing your website traffic in a permission-based email list. It will help you generate quality traffic and retain visitors who have been your paying customers for many years. Now all you have to do is get started. If you are looking for a great way to increase your Website Traffic Visit this Link https://rebrand.ly/webtraffic 

Article Source: https://EzineArticles.com/expert/Evan_Fisher/501015

The Secrets of Digital Marketing with Ryan Deiss & Grant Cardone - Power Players

 

Great Watch! Please Take A Look :)

15 Infallible Ways to Increase Your Followers in Different Social Media Platforms in an Instant

INTRODUCTION: Social Media has become a global phenomenon which has made millions and millions of people worldwide to be engrossed in its use, but for a social media page to be a booming success especially in the world of entrepreneurship; one has to exhaust all the efforts to attract loyal followers. Here are some of the most valuable recommendations on how to make this possible: 

1.Market Yourself 

Obviously, the very first thing to do is to encourage and persuade people to follow you and what best way to do this is simply to "ask them to follow you". This could be effectively done by making your page available in social media pages so social media aficionados will no longer take too much time to look for your profile. This can be done in ways such as: 

· Provide the links in your profile that will lead directly to your website's homepage. 

· Express your sincere intent to connect with your subscribers in social media by sending them relevant emails. 

· Integrate your social media profile links with your email signature. 

· When you distribute business card, make sure that you incorporate the social media profile usernames 

2. Appropriate Setting up of Profiles 

It is important to mull over about a lot of things when you are initially setting up your profiles for the purpose of increasing the number of social media followers; here are some important details to consider: 

· THE SOCIAL NETWORKING SITES TO BE USED. People are currently on the craze of joining the bandwagon and try to be in almost all social networking sites because they want to generate a huge number of online followers. This is not actually advised because monitoring and maintaining the number of followers would be quite daunting. 

CHOOSE FEW BUT POWERFUL SOCIAL MEDIA SITES that is more suitable for your business. Some of the most dominant sites are Facebook, Twitter, Pinterest, and Instagram; whichever ever way you want to promote your brand, there are appropriate social media sites to be of use. 

· ESTABLISH YOUR PROFILE NAME. When you use different profile names for each of the social media sites you are into, it would be difficult to gather followers because they would be confused. Even if people would like to follow your profile in other social media platforms, they will eventually give up if your profile is very difficult to find.  

· USE ONE UNIQUE AVATAR. The avatar you use in your profile is what defines your page and sets you apart from the others. They will be part of your identity and it is strongly advised that you use the one avatar for each of your profile on the different social media platforms. Since the avatar is your identity, DO NOT LEAVE THE AVATAR EMPTY. 

· PROVIDE A DETAILED BUT CONCISE DESCRIPTION. Provide people with what you want to convey about your business. Express in detail what your business can do for them and why they should follow your page, this way they will be compelled to click your website link and learn more about your brand and what benefits you will be able to offer them. 

3. Social Media Page Automation 

Fact is, social media is not at all totally automated, and you really have to log in every time you want to make new posts or upload files and photos. But, there are fail-safe ways to automate your social media page; one can make use of services like the HOOTSUITE and BUFFER to have a scheduled posting of images, text posts and links based on your preferred date and time. WordPress plugins may also be installed so that it could automatically send blog post links. 

Automation greatly helps in establishing a powerful social media presence because through automated posts makes your brand reach more people even when you are not logged in 24/7. But make sure that you also have time to log in and share some of the posts and content from other people in the social media sites who also share your posts. Take time for some online conversations as well. 

4. Follower Engagement. 

Personal presence on social media sites does not really have to be done by the business owner, but having a team to do the posting and communicate with the followers would be more effective in generating more social media followers. People get more interested when there are real live people they can converse with rather than just generated automated messages appearing regularly on their pages. This is basically why they call it social media because people should socialize with real people. Remember that in the business world, you do not just sell your brand; you also sell yourself and your company. Adding personal touch to engage with the potential clients is far more effective than 100% automation. It is very important to customers that if they have some queries or complaints, there are real people they can communicate with. Customers would feel that they are valued by your business, when they receive acknowledgements for their comments by giving them credit through you page or by posting a personalized blog about them. Make them feel your genuine presence and people to will be interested to follow your site. 

5. Acknowledge Other People's Content by Sharing and Liking them 

Spend at least 15 minutes or a little more to read other people's posts and comment or like the valuable and relevant social media content they post because this can encourage follower engagement and eventually generate more followers due to the following reasons: 

· People always prefer a symbiotic relationship; when they feel and know that you took time to comment and share their posts, it means that you spent some time for them. When this happens, most likely they would return the favor and share your content with their own audiences, making your brand reach more people. ·

 People and followers of those posts that you shared and commented to will be able to see your name on their pages regularly and when people constantly see you, they would most likely follow your page in the coming days. ·

 Sharing and liking other people's content will keep you abreast about what's new and what are the latest trends in the industry that you are into. It could help you innovate and develop better posts that could really encourage more people to follow your social media profile. 

6. Cite Other Companies 

If you want your business or brand to be more noticed in social media sites, appropriately link to other company's profile when you mention them on your posts. And in turn these companies that you have made mention of and linked to will even share the comments to their own sites making you more exposed to their own audiences; this will then escalate the number of you followers dramatically. This works the same way when people reciprocate to your acknowledgements, companies do too. 

7. Producing Relevant Content on a Regular Basis 

People will be more interested to follow your page and share your posts when you have valuable and relevant content posted regularly. It's better to formulate a regular posting scheme with highly-optimized content. One of the best ways for people to remain in the minds of your followers is through constant presence through regular continuous content posting. People should see regular activities in your page otherwise they would lose interest in following you. The things you choose to post on your site would make a significant difference; make sure that when you post some advice, your followers would get what they have signed up for and make sure that all your posts would boost your brand or your business. Unrelated posts would not be too useful and it will only cause your followers to lose interest and would not promote your page anymore. Boost your business with an exceptionally powerful content. 

8. Pay for Exposure Having more exposure in social media by increasing the number of likes would be great for your business, but sometimes you would need to spend a little more to boost it a little more to broaden your horizons and widen your reach. The more people see your page, the more possibilities of having more followers and having more followers would lead to more sales and ultimately more gains. Paying to place ads will also further boost up your business and there is a plethora of opportunities to get your ads posted on pages you never knew that has ever existed. 

9. Separate the Personal from the Professional Entity 

We have mentioned to give your page a personal touch, but this is an entirely different thing. You shouldn't get too personal and put in too much of your personal views, preferences and opinions; because this would sometimes vex or bore your potential customers and even you existing clients; and personal posts should be done on a separate social media account. Adhere to the topics that pertain to your business because this is what people follow you for. 

10. Perform some Analytics to Measure your Success in Social Media 

Every business has to track the effectiveness of their marketing campaigns even in social media. Measuring the success or downfall of the social media marketing strategy will be useful in developing new tactics for increasing the number of followers, although it doesn't just have to depend on the quantity but of the quality of the followers; it would be much better if there are well-targeted audience. The people who decide to follow your page will make a good addition to your email marketing list because they have initially shown interest in you brand or business. Monitor and track how many of these followers have actually visited your website through the links you have integrated in your posts; this is more valuable in determining the success of your social media campaigns. 

11. Evoke Emotions 

We sometime need to involve emotions particularly a stroke of a little humor; your posts would be more interesting when a dash of humor is incorporated and it will encourage more followers to share your content thereby making your profile available for more potential followers. 

12. Know what your Audience Wants and What they are interested in

Do not just post what you think people would want to see and read because most of the time the things you think about may not be interesting to most people. Look into some analytics and try to search for things that most social media aficionados are interested in. Take a look at what's been trending and what types of posts get the most comments, shares or likes. Try to generate contents of the same type, but also take into consideration what your business is all about. 

13. Post Blogs on Popular Sites with the same or related niche as your business 

Contributing relevant and highly-optimized blog posts on popular niche sites and connecting them or linking them on your social media network profile will get more people interested to follow your page because it sends them a clear message that you do not just sell your brand, but you can share valuable information to all your followers. Having popular sites have your content posted on their site would establish business and brand credibility. More people clicking through the links in your blog post would mean more followers and this would really be good to your business as you are getting more people interested in your brand. 

14. Generate network-specific landing pages 

Creating a landing page on your business site for people who visit your social media page and linking the pages to your other social; media bios would be one of the best steps making more people aware about your brand. Although it would generate only marginal number of followers, it would help in driving more traffic on your business website and would definitely augment conversions. 

15. Entice people with incentives One of the best ways to attract the attention of most web visitors is by offering them with incentives if they follow your social media profile, like and share your posts. People are in the craze of what discounts, freebies and coupons they could get when they follow your page. This is a surefire way to encourage more people to follow you, but don't make the offers scammy and be true to all your offers. Make claiming of these incentives and offers easy otherwise people would lose interest and they would think that the offer is only a scam to get them to follow your page. 

There are probably a hundred more ways to increase the number of followers for a business' social media page, but these are the proven effective ways that have been used by most successful businesses all over the world. Social media platforms are truly very popular venues to establish brand credibility and presence; and the dramatic increase in the number of reach would open up a pool of possibilities for sale and thereby revving up the business' revenue. 

With Ninjaemails, you can triple your sales and enquiries immediately! We have the latest 2015 high quality premium emails, lowest bounce rate in the industry, no payment for bad data (money back guarantee), 100% opt-in leads with higher open rates, and is voted as the number one email marketing database. 

Article Source: https://EzineArticles.com/expert/Christina_Tan/152067

For Overwhelmed Business Owners: How Online Marketing For Small Business Gives You Breathing Room

Online marketing for small business owners can be somewhat tricky, but, if done successfully, it can make running a small business simpler. Online marketing can make a business successful while, at the same time, allow a business owner an easier time running her business. So, how does online marketing for small business really help business? Does it really make things easier for business, or simply simpler? 

Online Marketing For Small Business Or Fail 

Well, let me put it this way, small business needs to be aggressively marketed, no matter what, or the competition will eat it alive. If your business is not marketed properly, it will fail -- plain and simple. As it is, the never ending race for new business is exhausting and consumes the bulk of my time. I love courting great prospects and the challenge to convert them into great customers. What's better than bringing a great customer into your family? How can business get any better than growing your family of great customers? 

So, why should a business be marketed online as opposed to marketed elsewhere? Let me show you several reasons: 

First of all, marketing online gives small business owners a greater sense of control over where and to whom the business is marketed. To whom ought you to market your business? Understand your two or three best customers intimately and coalesce that intimacy into buyer personae. Focus on your buyer personae. If you're not selling Pampers or used cars, do not market to Pampers and used car buyers. Online marketing is much better than traditional marketing for laser focus on target markets. 

Focus On Online Marketing For Small Business 

If your business sells rare antiques, you don't want teenagers to be the majority of people seeing your advertisements. With online marketing, a business owner easily chooses on which online media to market her business. She can monitor the demographic viewing her website to help determine whether or not that online media is where she wants her business advertised. Marketing to the right demographic is one of the most important factors in generating sales, because targeted leads are more readily closed. This is accomplished most easily marketing small business online. 

Furthermore, online marketing for small business makes growing business easier because online media are more readily changed. They don't need to be as on top of marketing strategies as they needed to be when they ran ads in print or some other offline media. Have you ever tried to change the color palette on a billboard? How quickly can you change from blackand-white to color Yellow Pages spread? 

What does this mean? Well, I'm not saying that a business owner won't have to monitor her marketing strategies closely. Whether they are online or off, one size never fits all. Some techniques will work and others don't. Some strategies may work today and no longer work next year. 

Measure Online Marketing For Small Business 

Nevertheless, it's far easier to monitor effectiveness online, and easier to test multiple alternatives simultaneously. With a simple click of a button, the business owner can see how many websites visitors she's attracting from particular advertisements. 

More to the point, it's easier than ever to gather metrics and measure crazy stuff like visitors to leads to sales ratios. How profitable is your Yellow Pages campaign? Traditional offline marketing cannot provide clear cause and effect metrics. It's exceedingly difficult to monitor how much interest in a business is being generated from TV commercials, newspaper ads and telemarketing calls. Online, these statistics are readily monitored. 

Online Marketing For Small Business Is Smart 

Overall, online marketing for small business is just plain smart! Making the business owner's life much simpler is perhaps the single greatest benefit of online marketing. 

So, how are you going to get started? Does online marketing for small business come easily to you? How's your Yellow Pages spread doing? How many quality leads did you get last month from your website? Do you expect more from your advertising dollars? If you're serious about serious business growth in 2011 and beyond, check out the Brilliant Ideas About Internet And Money at http://MdsResource.net 

Article Source: https://EzineArticles.com/expert/Mike_Schleif/571459

How SEO Will Change in 2021

 

Another great video from @NeilPatel. Such great information here!

The Essence Of Online Marketing Specialist For Small Business

Search engine optimization and marketing is the most advance marketing strategy available online for small businesses that are eager to build up a strong market presence. It is a platform that enables one to generate direct leads and referral traffic that will ultimately result in high conversion rates and revenue for his/her website later. An online marketing specialist seems to be the best option for all those small business owners who turn out to be starters in this field. Since the online marketing specialist for small business can handle this job better, the business owners get assured of the result. 

To do away with the complicated process of search engine marketing, an online marketing specialist is assumed to be familiar with the advance tricks and techniques needed to drive more potential leads to an online business. His/her skill set covers everything from SEO web design and development to link building and search engine optimization. As a matter of fact, an online marketing specialist for small business ensures that his/her client's website is optimized according to the already fixed business objective. He/she focuses on to make the website search engine friendly thereby optimizing website content to targeted keywords and driving more visitors based on these keyword searches online. The marketing specialist also monitors the website traffic trend and evaluates the result of the online marketing campaign to come up with a suitable alternative on time. 

The services of online marketing specialist for small business is adored a lot as they improve the quality as well as quantity of traffic to a website. Due to their efficiency in driving more relevant and quality traffic to your website refined according to the preset criteria of search engines, more and more business owners have expressed confidence in the service and ability of an online marketing specialist. The specialist uses both his experience and expertise to ensure that your online business gets desirable amount of exposure online and survive the high competition in the web world by ranking high on search engines like Google, Yahoo, Bing, Hotbot, AOL and many more. 

The after-math effects of using an online marketing specialist are long term for small businesses. These can be realized better in terms of improved search engine ranking, brand visibility, potential traffic, sales and revenue for the online business. However, the marketing specialist performs website research and analysis, develop a suitable strategy and implement it wisely to achieve the marketing goals faster. 

What Is The Use of Online Marketing Specialist For Small Businesses? 

An online marketing specialist assures the following to small business owners. 

• The marketing specialist makes your website technically sound and promotes it effectively in search engines so that it get indexed and ranked quickly by search engines. In this way, the chance of your small business to show up in keyword search results increases and visitors start to come via them. 

• With his/her marketing efforts, your online business achieves maximum marketing results for less time and money. 

• An internet marketing professional assures you increased revenue than traditional methods due to its efficiency in using marketing techniques to target online users. 

Jacques Neel is an online marketing specialist [http://www.weknowonlinemarketing.com] with vast expertise in SEO and SMO for greater benefits to business owners. He is the one of its kind online marketing specialist for small business [http://www.weknowonlinemarketing.com/online-marketing-services.php] who has ensured more traffic, sales and revenue for business owners. 

Article Source: https://EzineArticles.com/expert/Jacques_Neel/906223

Here's What You Need to Outrank Your Competition

 

A brilliant guy to listen to when you are starting off like me. Have a watch, see what you think and continue to learn with us!

Learn. Build. Inspire.

Why Baby Boomers Should Consider Online Marketing

Baby Boomers should consider online marketing for several reasons. Consider the following: Retirement nest eggs aren't what they once were; Elder care markets are about to go through the roof; Baby Boomers are a tremendous growth market; Boomers embrace new products and technologies and; Online marketing can be a goldmine. 

Retirement nest eggs aren't what they once. Let's just get the ugly out of the way. Boomers spent their entire career building up their nest egg through savings, stock portfolios, 401Ks, pension accounts, and home equity. However, on the eve of retirement for the first wave of retirement eligible Boomers the nation experienced its worst recession since 1929. We won't go into all the details of the recession but a few highlights are of interest. Unemployment has been between 8 and 10% nationwide. Homeowners are finding themselves with mortgages greater than the value of their homes. Foreclosures and bankruptcies are at all time highs. It just goes on and on. All of a sudden those golden nest eggs turned into goose eggs for many. 

Elder care markets are about to go through the roof. With 77 million people born between 1946 and 1964 (U.S. Census Bureau), which is defined as the baby boomer era, elder care is about to take off. In fact, U.S. Census Bureau data shows that the 50+ age adults will be the only growth demographic (measured by age) between now and 2015. There will be a tremendous market for products and services, the likes of which this country has not seen. 

Baby Boomers are a tremendous growth market. The number of U.S. adults over age 50 will soar over the next ten years. According to the American Association of Retired Persons, those aged 50 and older will represent 45% of the U.S. population by 2015. They will continue to use their buying power, developed over the last 40 years, because that is what they are used to doing. And why not, they already control 67% of the nation's wealth according to the U.S. Census and Federal Reserve. According to the U.S. Consumer Expenditure Survey, 65% of the aggregate net worth of all U.S. households is owned by adults 50 and older. Here's a staggering statistic that demonstrates just how huge this market is: people in the 50-64 age group had a median net worth of $777,517 in 2009 - almost 13 times the $61,173 reported for the under 35 age group (NetworthIQ). 

Boomers embrace new products and technologies. When it comes to embracing new products and technologies Boomers always have been at the forefront. In fact, new products and technologies may well define the Baby Boomer generation. During the course of their adult lives, Boomers have designed, developed, invented, and spearheaded the development of most of the products and technology in use today. Examples include; electric blankets, electric toothbrushes, microwave ovens, electric razors, safer automobiles and airplanes, personal computers, cell phones, PDAs, e-mail, and voicemail, the internet itself, and a wide range of other products. They use electronics at work, and at home. You might say their entire lives have been about change. 

Online marketing can be a goldmine. Most retirees will have multiple sources of income in their retirement years. For those Boomers considering post-retirement employment as another source of income, the internet marketing can be a very viable and sensible option. Consumers like shopping on the internet for its convenience and immediate or nearly so access to products. With over 2 billion people on the internet, online marketing gives one an immediate global presence. Again, Boomers represent a huge market to enterprising online entrepreneurs. Here are a few advantages of internet or online marketing: 

Advertising- immediate high quality, cost-effective, and long-term exposure compared to other forms of advertising. 

Return on investment- daily insight of how much traffic you're getting, what your sales conversions are, and which products sell the best. 

Minimum headaches- no employees necessary although some choose to outsource part of the work. 

Most online entrepreneurs work out of their homes. 

No purchasing or stocking a huge inventory. 

Many products are electronic or warehoused and shipped by third parties. Low risk investment with high potential returns. 

High traffic median- as of this writing there are over 49 million listings on Google just for the phrase "online marketing." That shows you there is a lot of interest. 

Ease of entry into the marketplace through an online presence. You can literally be online in a matter of a couple of hours with thousands of products available to you. 

Training resources and development are readily available. You have to research this one because there are many sources and many price levels. Look for one that offers a tremendous training library with minimal ongoing expenses. 

Tremendous income potential- working with the right people (successful online marketers) and emulating their methods will result in some very good income. 

Some Baby Boomers are already actively pursuing and achieving their dream retirement years through online marketing. That's not an oxymoron because you actually can have a great deal of leisure time (retirement) while earning a very nice income (online marketing) because your business works for you 24 hours each day, 365 days a year, and is global. You will want to carefully research online marketing opportunities to ensure a profitable and fun adventure. 

A high quality internet marketing opportunity should include extensive training resources, professional mentoring and coaching, a high quality product with massive demand, and a simple yet effective marketing plan. To learn more about the exciting and high profit potential of online marketing visit Online marketing [http://www.wealthsprings.com/why-babyboomers-should-consider-online-marketing]. 

Through proven training and mentoring, Michael E Wethington [http://www.wealthsprings.com/] has become a successful online business owner and entrepreneur believing that through training and mentoring anyone can find success online.

Article Source: https://EzineArticles.com/expert/Michael_Wethington/959605

Customise Blogger Blog Like a Pro - Step by Step For Beginners

 

Exactly the sort of video I WISH I had been given when I was starting. Use this and others on the same subject to build your blog. This will get you started :)

Why Your Business Needs an Online Marketing Strategy

Whether you own a local brick and mortar business or an online company, you'll want to use the Internet to promote your products and services. The online community is a vast goldmine of potential consumers who log in each day to search for every good and service you could imagine. If you have a product or service, there's a market for it online. Tapping into that world-wide reservoir of customers is a must if you want your business to not only succeed, but thrive. While word of mouth and certain offline advertising can be great revenue generators for your business, it is important that you implement an online marketing strategy and get it working for you and your business. 

Just like any other task involved in the promotion of a business, you'll need to come up with a solid, effective online marketing strategy, to ensure the best possible outcome - in this case, boosting your customer base, and therefore your business revenue. This doesn't need to be rocket science, you just need to outline the steps you are going to take to promote your business online. 

Promoting Your Business 

The most important goal in an online marketing strategy is getting consumers to view your webpage; they can't buy what they can't see. This isn't something that can be left to chance, as there are literally millions of websites online for customers to browse. You'll need to find a way to direct these consumers to your website, via any number of effective tactics, such as search engines, email marketing, pay per click advertising, social media etc. That way, any time an online consumer is looking for something you provide, you'll have a that much more of a chance of being their primary choice. Whatever your product or service, you want your business to be known as the market leader. The main factor to ensure in promoting your business is that you're targeting the right market; if you sell antiques, don't target a dog training market. While that is an extreme example, the principal still applies. 

Where to Promote Your Business 

There are many places where you can implement your online marketing strategy; from social media to local business directories, you'll find that the sky is the limit. All that's needed is finding the right market and you're set. 

Search Engine Optimisation (SEO)-One of the most common ways to get your site on the first page of major search engine results is through SEO. Find keywords that people are typing in online and target your website around these. Search Engine Optimisation is a very profitable strategy and should be used by most business owners. 

Social Media - Social networking sites like Facebook, Twitter and Google+ offer extensive opportunities for online marketing. These sites have millions of members who visit their pages daily; having your business listed on here would guarantee consumer traffic to your website. Just remember though, social media is about engaging and not selling, so make sure that you build up a relationship with your potential market when you start using social media. 

Advertisements - Banners are viewed daily across the web; find websites in your particular niche and place your ads within these pages. This is an under utilised tactic that can be very profitable for your business if you engage with the right audience. 

Blogging - Blogging on a website like blogger.com is an extremely effective means of marketing your business, especially within niche related blogs. For instance, if you're a cake baker and you write a daily blog describing a new type of cake you baked, or about a design you created, and show pictures within that site, not only are you going to generate a following of people wanting to learn how to do this themselves, you'll gain a steady base of customers dying to have their next big day celebrated with a cake from you. Blogging not only establishes your name in the world of cakes, it can also provide you a following as a leader in your market. 

Why Your Business Needs an Online Marketing Strategy 

The above are just a few examples of where you can promote your website and what you can base your online marketing strategy around. 

It doesn't matter if you've been in the same location for 50 years; if you're looking to generate greater exposure, and thereby greater revenue for your business, there is no better place to do so than online. And if you're looking to market online, you'll need to find an effective online marketing strategy to ensure your online success. 

Remember, this doesn't need to be complicated. Find out where your market is, and look to tap into a couple of these avenues. You don't need to do every aspect of online marketing. Set a strategy where you are going to get the quickest return on investment. Remember to revisit your strategy every 3-6 months and adapt as necessary. 

Increase your ROI by 500% and be on top of your market by implementing an online marketing strategy [http://www.superiormarketing.co.nz/online-marketing-consulting/]. Call Superior Online Marketing [http://www.superiormarketing.co.nz/] today to learn how to gain more visitors. 

Article Source: https://EzineArticles.com/expert/Mary_M_Peters/1233497

Digital Marketing for Beginners: 7 Strategies That Work

 

7 Strategies Included in this TRAINING

1. Blogging with SEO in Mind

2. Invest in Video Content

3. Social Media Advertising

4. Paid Advertising

5. Podcasting 

6. Email Marketing

7. Forums and Community Boards 

Getting Started With Online Marketing 101

If you're looking to get your first online marketing efforts going, there is no time like the present to get started. With so much business generating from online and mobile searches, if you don't have an online marketing strategy in place, you're already behind the curve. Fortunately for you, we have the six essential online marketing steps that you need to take in order to get your campaign and efforts up and running in no time. 

Six Vital Online Marketing Steps for Internet Marketing Success 

Regardless of your product, service or overall intended outcome, these eight steps to online marketing success will help you bring your goals to fruition, from inception to the market, helping you increase your bottom line by bolstering your online sales. 

1. Defining a Keyword Strategy. In the most simple explanation of how online marketing works, people use keywords to find your site which increases your sales. Of course, it's much more complicated than that, but that does give you a sense of just how important your keyword strategy is. Keywords are the words that people type into search engines to find what they are looking for. If you're a dog grooming company in Boise, some of your keywords will be "Boise" and "dog grooming". But because you're probably not the only groomer in Boise, you're going to have competition out there for those keywords. That's where your keyword strategy comes into play. The goal here is to find keywords that have a high search volume but low competition. This means that people are searching for these keywords, but your competition hasn't optimized their sites for those words. By using keyword tools such as Google Keyword Planner from AdWords or Wordstream's keyword tool (both free), you can research and plan your keyword strategy effectively. 

2. Optimizing your Website to Increase your Online Presence. Once you have your keywords, it's time to use them in order to optimize your website. Optimizing simply means creating a website that is more easily found by search engines. To do this, you'll need to sprinkle your keywords throughout the content on your page, including video titles, tag lines, your URL, alternative text, in your subtitles, etc. Basically, you want the keywords to show up so that when a query is entered, when a search engine crawls your site and indexes your pages, it will understand that your site is relevant to those keywords, and in turn, your potential customers. The search engine will then direct traffic to your site, thus increasing the chances that you make a sale, which is the goal of online marketing. 

3. Creating a Blog and Content Marketing. Part of the content on your site that can be keyword optimized will be your blogs. Blogs are a form of content marketing, or content that has the specific goal of driving sales. In fact, all content on your site should be driving sales as per online marketing 101, but it should also present some value to your viewers. This will keep them interested as well as attach value to your product, service or good. Plus, blogs have a few additional benefits such as creating fresh content (which helps you rank higher and stay relevant in the eyes of search engines and customers) and having the ability to go viral. An item that goes viral (most likely through social media, but sometimes email and other mediums), will increase the reach of your brand and message. 

4. Promoting your Content through Social Media. Social media is a huge and free online marketing platform that is a must-have for anybody looking to increase their online sales. If you aren't on social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest already, you need to be by the end of the day. Social media allows you to connect and interact with fans and clients, tailoring and delivering your branded message for free while creating more in-roads to your website and keeping you fresh in the minds of your customers-and that's just the tip of the iceberg. The bottom line is that social media is the most popular online marketing tool nowadays. 

5. Turning Leads into Conversions. Once you have leads coming into your site, you want to have a sales funnel structure that constantly pulls customers further towards making a purchase/signing up/downloading/etc. This is vital to the success of your online marketing efforts. To do this, your website should provide an easy-to-use customer experience that doesn't distract them from the final goal (the conversion). The customer should receive increasing value at each step of the way, further pulling them into the sales funnel. The site should also make it clear what the customer should do through the use of clear and concise calls to action. 

6. Analyzing and Refining Your Strategies. Finally, you need to constantly monitor, analyze and refine your online marketing strategies. You can do this through a number of free sites such as Google Analytics and Google Webmaster. Monitoring how successful your site is by analyzing your keyword strategy's effectiveness and metrics such as your bounce rate will allow you to change and refine your online marketing strategies as you go, with the ultimate goal of optimizing your traffic and conversions in mind. You want your message to get more and more targeted to reach the exact customer base that you need to in order to maximize sales, the overall goal of all online marketing. 

Furthering your Online Marketing Efforts for More Success 

After you've implemented these six online marketing steps, most of your groundwork for online marketing success will be laid. Of course, it's important that you understand online marketing is an ongoing effort-there is no passive action that can lead to true internet marketing success. You have to constantly analyze and refine your marketing campaign strategies, as well as provide fresh content if you want to stay relevant in your niche. 

And while there are both simple and complicated ways to do these things, the bottom line is that they need to get done. Which path you take depends on your online marketing goals and the time and energy you wish to spend. Of course, you can always outsource these jobs, but regardless of whether you want others to do them for you or you want to handle everything yourself to cut down on expenses, there are some key points for moving forward with your online marketing efforts that you need to understand. 

April Ray has helped hundreds of new business owners generate traffic, leads and sales to their websites as well as build their mlm businesses. Your invited to find out more by visiting http://ydessentials.com/ 

**Stop pulling your hair out trying to put together a marketing plan or hunt down leads!! You don't have to do ALL of this alone! There is a TURNKEY system available that will do the hard work for you; the marketing strategies, the capture pages, the auto responders, the affiliate sales funnel, EVERYTHING! So that you can explode YOUR business, whatever that may be. 

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Article Source: https://EzineArticles.com/expert/April_Ray/1235637

Ticket to Success and Sales - Online Marketing

"Ignoring online marketing is like opening a business but not telling anyone." - Anonymous 

Nothing sums up the brilliance of online marketing in today's scenario quite like this quote. Online marketing is all about being at the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you'll find your audience. 

Online is the place to be 

From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only 'like' and 'comment'. So, like any good marketing strategy that starts with going where the customer goes, the time now is to go digital. Online marketing has become the latest fad, a definite marketing must-do all the multi- national companies. Online marketing companies and services are the most sought after by major corporations. The benefits of online marketing when compared to its counterparts - the traditional/offline marketing, is so shiny and bright, that it has become impossible to turn a blind eye. Let's review the prime benefits: 

'The World is your Stage': With online marketing services, your reach is truly magnanimous. It expands in terms of demographic as well as relevance. Deep pockets and hefty bank account are no longer the requisites to get noticed and sell products. For example, A local farmer from one side of the world, can now take his produce and showcase it online to reach a potential customer living on the other side. All he'll need to do is to use the internet to market this product, alongside some smart SEO strategies to place it amidst the right crowd. 

'Laugh all the way to the bank'- It's no surprise rappers worldwide dish out such catch-phrases, ever so often. After all, how can anyone run from the fact that every business and corporation is the world works towards - 'profit' aka revenue, return, moolah? So, when the outcomes are so luring, who wouldn't jump? With the chance to reach the target audience directly and personally, the sales are bound to go up, by default. 

'Straight from the horse's mouth' - With digital marketing you can document every move of your consumer. In the virtual space, everything becomes transparent - the good, bad and the ugly is out in the open for every to judge. No beating around the bush, you will get immediate feedback and instant report of your product's performance. You can directly reach out to your customer and build a personal bond. Services can be customized. Also, since everyone is online all the time, being in this place will make you more visible. 

'Marking your territory' - Digital marketing promises to cut marketing costs drastically. Over and above all other benefits, the Passover from traditional or offline marketing to online is bound to be tremendously economical. Your online marketing agency will help you pick your audience and invest in reaching out only to them. It will also reduce your cost per unique user. For example: while a 5000 AED investment on a hoarding or event sponsorship reach about 5000 prospective customers, an online campaign through a viral video on social media will keep 10 times fold more. 

'Something for everyone' - Online marketing space isn't reserved for the who's who of the business world. Even a small business or a start- up can reap benefits in all the entirety. That's the beauty of this medium. Such opportunity presents a fair chance to businesses to prove their mettle purely based on the quality of services/product. For the first time, a small enterprise can give the market's big fish a run for its money. Making it an all-inclusive environment to run business in.

'Survival of the fittest' - The business world is booming, everyone wants a piece of it. So, in order to survive this mad rush, you have to a step ahead, always. Being in the digital gives you direct insights in your markets and demography. It gives you the opportunity to gauge your competitors move and plan a rebuttal. Online marketing companies help in giving your brand the edge and new-age glow. Hence, assuring the consumer's that the product/services that you offer are state-of-the-art and cutting edge in all its entirety. 

Saji Nair is an online marketing expert. As the founder of one of the fastest growing SMS and online marketing agency in Dubai - Wisoft Solutions Dubai, he is passionate about SEO and all things digital. 

Article Source: https://EzineArticles.com/expert/Saji_N/2287212